Despite being the world's number one car maker (at that time) and being one of the early entrants in the country, GM India ranked low in the number of cars sold in India. The Opel Brand was perceived as too expensive hence GM launched Chevrolet Brand with the competitively priced Chevrolet Optra. Optra saw moderate success against the Japanese manufacturers. GM then decided to launch Chevrolet Tavera, a multi-utility vehicle (MUV).
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DHL Worldwide Express

DHL is the revenue and image leader in international express industry in India. An established player for over 20 years in the express industry segment, DHL was trying to extend into the growing packages market. The biggest target industry was the garment exports industry.
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Pioneer Japan have officially tied up with a leading Indian company AutoCop India to introduce Pioneer's range of Car Audio Systems in India. Pioneer have especially customised its latest range of car audio systems to suit the needs and requirements of the Indian customers. Objective of the PR programme is to create awareness about Pioneer's tie-up with AutoCop and the range of exclusive products introduced for India. Kaneo Ito, Director & Advisor, Pioneer Corporation, Japan & Mr.Tatsuo Takeuchi, Managing Director, Pioneer Electronics Asiacentre PTE Ltd, Singapore travelled to India for the launch event.
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